Privacy policy

Privacy Policy

Last updated: June 2026

1. Data Controller

Aleski AB (Alpinhyra)
Org. no: 556979-4802
Bankogatan 23 lgh 1102, 414 80 Göteborg
kontakt@alpinhyra.se

2. What information we collect

  • Name and contact details (email, phone number, address)
  • Payment information (handled by our payment provider; we do not store card details)
  • Order history
  • IP address and cookie data when visiting the website

3. Why we collect data

  • To manage and deliver your order
  • To communicate with you about your order (confirmation, tracking, support)
  • To comply with legal requirements (accounting, consumer law)
  • To improve our website and customer experience
  • To send newsletters and offers (only with your consent)

4. Legal basis

  • Performance of a contract (for purchases)
  • Legal obligation (accounting)
  • Legitimate interest (website analytics, improvements)
  • Consent (marketing, newsletters)

5. Who we share data with

We share personal data with:

  • Carriers (for delivery)
  • Payment providers (for payment processing)
  • Shopify (our e-commerce platform)

We never sell your personal data to third parties.

6. Data retention

Personal data is stored for as long as necessary to fulfill the purpose of collection, or as long as required by law (e.g., the Swedish Accounting Act, 7 years).

7. Cookies

We use cookies for:

  • Essential functionality (cart, login)
  • Analytics (visitor statistics)
  • Marketing (with your consent)

You can manage cookies through your browser settings.

8. Your rights

You have the right to:

  • Request access to your personal data
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to processing
  • Request restriction of processing
  • Receive your data in a machine-readable format (data portability)
  • Withdraw consent to marketing

Contact us at kontakt@alpinhyra.se to exercise your rights. We respond within 30 days.

9. Complaints

If you believe we are processing your data incorrectly, you can file a complaint with the Swedish Authority for Privacy Protection (IMY), www.imy.se.